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MST Golf Forges Strategic Partnership with TaylorMade

TaylorMade’s Mark Sheldon-Allen shakes hands with MST Golf’s Ng Yap.

Kuala Lumpur, Malaysia: MST Golf has been appointed as TaylorMade Golf Company’s exclusive distribution partner in Malaysia and Singapore.

To commemorate the occasion, MST Golf invited dealers and golfing media from the two countries to a launch event at TPC Kuala Lumpur.

The event took the form of a ‘Town Hall’ meeting with all existing dealers, as part of TaylorMade and MST Golf efforts to minimise any disruption to dealers’ business, especially during the transition period from TaylorMade subsidiary business to distribution operation.

It also provided an open dialogue platform for the brand and new distributors to address dealers’ questions and concerns.

Mark Sheldon-Allen, Vice President/Managing Director of TaylorMade Japan and Asia, expressed sincere thanks to all dealers for their support.

“Given their experience and strength, passion and support for golf and the TaylorMade brand, we are excited to be working with MST Golf as our strategic partner for the Singapore and Malaysia markets,” said Sheldon-Allen. “We really look forward to growing and taking TaylorMade to the next level in these markets.”

A new TaylorMade team has been set up under MST Golf Wholesale Division, to manage the brand and distribution. “Our Wholesale Division manages regional distribution and is managed above MST Golf Retail,” said Ng Yap, Chief Executive Officer of MST Golf, a Full Business Member of the Asian Golf Industry Federation.

“The new TaylorMade team will manage the brand and service dealers including MST Golf Retail in the same way TaylorMade Adidas Golf did when they were managing as a subsidiary company,” he added.

TaylorMade took the opportunity during the event to launch three new products: (i) GAPR, a new Rescue Iron with three distinct heads; (ii) M Gloire, premium model from Japan now part of the M family of products; (iii) P760 Irons, player irons with enhanced forgiveness properties.

MST Golf is the largest golf service provider in Southeast Asia with companies in Malaysia, Singapore, Thailand and Vietnam, with business presence in all key markets in the region.

In the golf business for 30 years, the company’s tagline is ‘Everything Golf’, covering businesses including retail, wholesale, corporate merchandise, event management, technical fitting, golf academy, driving range, golf vacations, online store, golf course construction management and a loyalty card programme with 77,000 members.


The article "MST Golf Forges Strategic Partnership with TaylorMade" was originally published on https://www.agif.asia/2018/10/mst-golf-forges-strategic-partnership-with-taylormade/