Tourism Ireland’s efforts to attract more North American golf tourists received a significant boost this week at the IAGTO North American Convention in Alabama. The event, one of the premier global golf tourism gatherings, provided a platform for twelve (12) golf and tourism operators from Ireland to network with influential industry professionals and promote the island as a premier golf destination.
The convention, which attracted key players from around the world, was marked by two days of one-on-one, pre-scheduled appointments, and networking opportunities. These sessions proved invaluable for the Irish participants, offering a chance to forge important business relationships and secure future bookings for 2025 and beyond. The attendees from the island of Ireland included notable names such as Ballybunion Golf Club, Castlerock Golf Club, and The K Club, among others.
Aisling McDermott, Tourism Ireland’s Head of Global Partnerships, said:“The IAGTO North American Convention was a fantastic opportunity to showcase the island of Ireland and our world-class golf. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from around the world.
“Our participation at this convention is just one element of Tourism Ireland’s busy promotional programme to inspire more international golfers to choose the island of Ireland. We’re also taking every opportunity to highlight the fact that The Open will return to Royal Portrush next month, the Irish Open is happening at The K Club in September and the Ryder Cup will take place at Adare Manor in 2027.”
Tourism Ireland’s participation at the IAGTO North American Convention is part of its broader strategy to position Ireland as a must-visit golf destination. The organization has also participated in other IAGTO conventions this year, including the Asian Convention in Da Nang, Vietnam, in April, and the European Convention in Gran Canaria, Spain, in May. These global engagements are aimed at extending Ireland’s reach and attracting golfers from all corners of the world.
A strong focus on Ireland’s top golf courses and resorts has been central to this outreach. Companies such as Activities Ireland, Killeen Castle, North & West Coast Links Golf Ireland, and Portmarnock Resort & Jameson Golf Links have also worked closely with Tourism Ireland to showcase their world-class facilities to North American clients. The country’s golf offerings are renowned for their exceptional quality, stunning landscapes, and the unique cultural experience that golfers enjoy during their stay.
Looking ahead, Tourism Ireland plans to continue its efforts to increase golf tourism by leveraging major international tournaments and events. The excitement surrounding The Open, the Irish Open, and the Ryder Cup offers significant opportunities for the country to attract golfers who are eager to experience the thrill of playing on iconic courses while immersing themselves in Ireland’s rich culture and warm hospitality.
In addition to promoting specific events, Tourism Ireland’s golf tourism strategy is designed to highlight the country’s natural beauty and historical landmarks, encouraging golfers to explore beyond the course. With its wide variety of golf courses set against breathtaking backdrops, Ireland offers a diverse and enriching experience for those looking to combine their love for the game with the allure of Ireland’s landscapes and culture.
The successful participation in the IAGTO North American Convention marks a significant step forward in Tourism Ireland’s mission to attract more golf tourists to the island, and the organization is poised to build on this momentum in the coming years. By showcasing the exceptional golfing experiences and the unmatched Irish hospitality, Tourism Ireland is set to strengthen its position as a top global golf tourism destination.
Key Attendees at the IAGTO North American Convention:
- Activities Ireland
- Ballybunion Golf Club
- Carton House
- Castlerock Golf Club
- Dunluce Lodge
- Galgorm
- Killeen Castle
- North & West Coast Links Golf Ireland
- Portmarnock Resort & Jameson Golf Links
- SWING Golf Ireland
- The K Club
- The Merchant Hotel
By continuing to cultivate partnerships with prestigious golf operators and participating in global industry events, Tourism Ireland is confident that it will achieve its goal of attracting more North American golfers, contributing to the growth and sustainability of Ireland’s tourism sector.
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