Banyan Group (Banyan Tree Holdings Limited – SGX: B58), an independent global hospitality company, has continued to build on its momentum in 2025. The company has made significant strides in the hospitality industry, marking the first half of the year with a series of key milestones, including the upcoming Grand Opening of its 100th hotel, Mandai Rainforest Resort, a landmark event for the Group. The celebration will take place in Singapore, where it all began, and it will culminate in a weeklong charity festival in November 2025. The opening of this milestone resort represents a new chapter in Banyan Group’s journey, both symbolically and strategically, reflecting the company’s dedication to purpose-led hospitality and a commitment to sustainability.
Strategic Expansion Across Asia, Africa, and Europe
The first half of 2025 has seen Banyan Group achieve new market entries and open several properties across diverse regions. The company’s expansion strategy focuses on blending thoughtful design, cultural depth, and authentic experiences, aiming to offer more than just a place to stay but creating transformative travel experiences for all its guests. CEO Eddy See remarked, “It’s about creating meaningful experiences shaped by cultural immersion, thoughtful design, and genuine care.”
Banyan Group’s ongoing efforts to expand its portfolio reflect its core values of sustainability, responsible stewardship, and the desire to use travel as a vehicle for positive change. This year, the Group will continue to pursue its ambitious goals of creating luxurious yet sustainable properties across Asia, Africa, and Europe.
Banyan Group’s New Debut in Safari Hospitality: Ubuyu, A Banyan Tree Escape
One of the key milestones for Banyan Group in 2025 is its debut into Safari Hospitality with the Ubuyu, A Banyan Tree Escape in Tanzania. This eco-luxury resort is set to open in late 2025, marking the company’s first venture into safari tourism. Located in the pristine wilderness of Ruaha National Park, Ubuyu will offer a rare, exclusive experience in one of East Africa’s most biodiverse regions. The park is famous for its population of elephants, lions, and endangered wild dogs, alongside over 570 species of birds.
Crafted with local materials, Ubuyu takes inspiration from traditional Maasai architecture and will feature a limited collection of six artisan villas in its first phase. Each villa has been designed to blend seamlessly into the savannah landscape, complete with private pools and expansive views of the surrounding wilderness. This debut in safari hospitality represents a bold step forward in Banyan Group’s mission to offer regenerative travel experiences that give back to the local environment and communities. Ubuyu will offer guests an authentic experience guided by Escape Hosts, providing opportunities for wildlife encounters, cultural exchanges, and immersive riverside rituals.
Banyan Group’s 20 Years in China: Continued Impact and Expansion
As part of its continued growth, 2025 marks Banyan Group’s 20th anniversary in China, a significant milestone for the company. Banyan Group first introduced its sustainable hospitality ethos to China with the opening of Banyan Tree Ringha in the Tibetan Highlands of Shangri-La in 2005. Since then, the company has expanded its presence across the country, with 33 hotels across five brands, continuing to grow its impact in the region.
This year’s new openings include Banyan Tree Zhuhai Phoenix Bay, Angsana Zhoushan, Dhawa Beihai Weizhou Island, Homm Wenzhou Nanxijiang, and Homm Hengqin. These openings represent the Group’s ongoing commitment to tier-one cities as well as emerging destinations across China. The company’s presence in China is also being solidified through the Banyan Environmental and Community Fund, which has launched a clean water project in Lijiang to coincide with the 20th anniversary.
In addition to the Group’s impact on tourism, its environmental initiatives are helping to raise awareness about sustainability and promote regenerative tourism. The Group continues to collaborate with the China Environmental Protection Foundation, supporting initiatives such as coral reef restoration and marine protection.
Celebrating 30 Years in the Maldives: A Legacy of Sustainability
As Banyan Group commemorates its 30th anniversary in the Maldives, it reflects on the legacy of its first property in the country, Banyan Tree Vabbinfaru, which pioneered eco-luxury tourism when it opened in 1995. This year, the Government of the Maldives honored Banyan Group with a special award recognizing its environmental stewardship and contributions to bilateral relations. The award was presented by His Excellency Dr. Mohamed Muizzu, the President of the Maldives, at the Maldives–Singapore Business Forum.
Banyan Tree Vabbinfaru remains a symbol of the company’s commitment to sustainable tourism in the Maldives. Over the past three decades, the Group has expanded its footprint across the archipelago with a focus on preserving the environment while providing world-class luxury experiences. This anniversary serves as a reminder of the Maldives’ rich natural beauty and Banyan Group’s role in fostering its sustainable development.
Expanding Southeast Asia’s Influence: New Openings in Vietnam and the Philippines
In addition to its landmark anniversaries, Banyan Group continues to diversify its footprint in Southeast Asia. This includes the opening of the first Garrya property in Vietnam, Garrya Mu Cang Chai, located in the terraced hills of the northern region. The property offers bamboo-led architecture and a focus on cultural immersion, blending modern luxury with traditional design.
Meanwhile, the upcoming opening of Homm Mandaue Cebu in the Philippines will extend the Homm brand’s presence in a rapidly developing urban market. The Homm brand is synonymous with affordable luxury and tailored guest experiences, providing travelers with access to some of Southeast Asia’s most vibrant cities.
Banyan Tree Gallery: Expanding Retail Presence
As part of its global growth strategy, Banyan Group has expanded its Banyan Tree Gallery presence. This artisan-led retail concept offers a curated selection of sustainable crafts and wellbeing products that embody the Group’s commitment to ethical and environmentally responsible products. This year, Banyan Tree Gallery expanded its reach onboard China Airlines, further solidifying its partnerships with leading international airlines, including Emirates, EVA Air, and Starlux Airlines. These retail partnerships provide travelers with the opportunity to purchase artisan goods and wellbeing products during their flights, further enhancing their travel experience.
Residential Growth in Europe and Asia
In the residential sector, Banyan Group has made its mark in Europe with the sales launch of Banyan Tree Padilla Madrid Residences, located in Madrid’s prestigious Salamanca district. This development represents the Group’s first residential project in Europe and features one to four-bedroom residences designed to offer the best of luxury living in the heart of one of Europe’s most coveted districts.
Meanwhile, in Southeast Asia, Banyan Tree Beach Residences Oceanus in Laguna Phuket offers exclusive beachfront homes with access to a private club, BDMS wellness services, and golf memberships. The residences cater to discerning buyers in the Middle East with growing demand for real estate in Thailand.
Global Recognition and Awards
In addition to its expansion milestones, Banyan Group has received over 100 industry accolades in the first half of 2025. This includes more than 20 awards across various categories in the Travel + Leisure Luxury Awards Asia Pacific. Its flagship brand, Banyan Tree, was voted the #2 Best Hotel Brand by readers, while Dhawa Ihuru was recognized among the Best House Reefs in the Maldives. The Group also celebrated eight Forbes Travel Guide Star Award winners and was named Thailand’s Most Awarded Developer for the second consecutive year, with 15 wins at the Asia-Pacific Property Awards 2025–26.
Conclusion
As Banyan Group enters the second half of 2025, the company’s strategic momentum is evident in its expansion across Asia, Africa, and Europe. From its landmark debut in safari hospitality to its milestone anniversaries in the Maldives and China, the Group continues to grow its portfolio of luxury resorts, residences, and sustainable experiences. With its dedication to regenerative tourism and purpose-driven travel, Banyan Group is setting new benchmarks in the global hospitality industry.
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