Poland, Czech Republic, and Switzerland are set to enjoy new visa exemptions as part of Vietnam’s strategic efforts to boost tourism and achieve record growth in 2025. The Vietnamese government has introduced conditional visa-free stays for nationals from these countries, allowing them to stay for up to 45 days if they participate in travel programs organized by authorized Vietnamese agencies. This initiative, effective from March 1 to December 31, 2025, is part of a broader effort to make Vietnam more accessible to international tourists. By improving visa policies and targeting high-value markets, Vietnam aims to enhance its global appeal, attract more visitors, and reach its ambitious tourism growth target of at least 8%.
Vietnam has made significant strides in opening its visa policy to boost tourism, yet it still lags behind many of its regional competitors. To drive greater tourism growth and achieve the national target of an 8% increase in tourism, the government recognizes the importance of enhancing visa policies.
Currently, Vietnam’s visa exemptions are applied bilaterally to citizens of 15 countries, with an additional 12 countries benefiting from unilateral exemptions. According to a recent government resolution, the visa exemption will remain in place until March 14, 2028, allowing foreign nationals to stay for up to 45 days, regardless of passport type or travel purpose. This extended policy aims to ease the entry process for visitors and increase the country’s appeal as a travel destination.
A critical reform was made through the amendment to the Law on Exit and Entry of Vietnamese Citizens, effective from August 15, 2023. This reform has extended the validity of e-visas from 30 days to 90 days, allowing both single and multiple entries. Moreover, the extension applies universally, covering all countries and territories. This update is expected to make visiting Vietnam more accessible and appealing to international tourists.
One of Vietnam’s unique offerings is its visa exemption for foreign tourists visiting Phu Quoc Island, a beautiful resort destination off the coast of Kien Giang province in the Mekong Delta. Visitors can enjoy up to 30 days without a visa, provided they remain exclusively on the island during their stay. This policy is designed to increase tourism to this region, attracting tourists who wish to explore Vietnam’s untouched tropical beauty.
In line with national efforts to boost tourism, the government also introduced conditional visa exemptions for nationals from Poland, the Czech Republic, and Switzerland. These travelers can enjoy visa-free stays of up to 45 days if they participate in tourism programs organized by authorized Vietnamese travel agencies. The policy, valid from March 1 to December 31, 2025, further emphasizes the government’s commitment to improving accessibility for international visitors.
To streamline the implementation of these reforms, the Ministry of Culture, Sports, and Tourism has developed a detailed action plan. They are collaborating with the Ministries of Public Security and Foreign Affairs to propose additional incentives, particularly targeting high-net-worth individuals and markets with strategic importance.
In tandem with visa policy reforms, Vietnam is aggressively enhancing its tourism image to position itself as a “safe, friendly, and attractive” destination. The country’s promotional efforts are focused on diversifying target markets and leveraging digital technology. The government’s “Vietnam – Travel to Love” campaign promotes the country’s rich culture, high-quality experiences, and warm hospitality. This strategy is intended to present Vietnam as an ideal destination for a wide range of tourists, including those interested in wellness tourism, golf, MICE (meetings, incentives, conferences, and exhibitions), and river tourism.
Vietnam’s tourism authorities have been working to ensure that their promotional activities are modern, effective, and aligned with international trends. To do so, they are integrating digital transformation into their strategies, utilizing artificial intelligence, big data, and global digital platforms like Google, Facebook, and TikTok. In addition, collaborations with international influencers and key opinion leaders (KOLs) will amplify Vietnam’s message to global audiences.
The government is also focused on increasing Vietnam’s visibility in emerging markets such as India, as well as reinforcing its presence in established markets like Northeast Asia (China, the Republic of Korea), Western Europe, the US, and Australia. Vietnam plans to open tourism promotion offices in key markets to strengthen direct engagement with international partners, further boosting its global tourism presence.
In addition to digital marketing efforts, Vietnam will continue to promote its tourism offerings through major events, including National Tourism Year 2025 and international trade fairs like ITB Berlin and WTM London. The country will host roadshows in targeted markets across Europe, Northeast Asia, Australia, India, and North America to directly engage with potential travelers and stakeholders in the global tourism industry.
In conclusion, Vietnam is actively enhancing its visa policies and promotional strategies to make the country more accessible and attractive to international tourists. By improving entry procedures, targeting high-value markets, and focusing on digital marketing and collaboration, Vietnam aims to achieve sustainable growth in its tourism sector and position itself as one of the leading travel destinations in Southeast Asia.
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