Vietnam and Russia will deepen cooperation next year with a major tourism drive in celebration of three historic anniversaries, the 75th year of diplomatic ties; the 80th marking of Victory Day in the Great Patriotic War; and the 80th of Vietnam’s National Day. Scheduled for August 26 through September 3, the program will highlight Vietnam’s exceptional sites to discerning Russian visitors, underlining the country’s vibrant heritage, varied geography, and carefully curated travel products. By aligning the campaign with such momentous commemorations, the effort will not only elevate the two nations’ partnership but also stimulate a surge in tourism flows, firmly entrenching Vietnam as a premier choice for Russian holidaymakers.
In 2025, Vietnam and the Russian Federation are marking significant historical anniversaries that set the stage for a new tourism initiative aimed at strengthening bilateral ties and boosting tourism exchange. The year 2025 marks a momentous occasion for Vietnam, as it celebrates 75 years of diplomatic relations with Russia, along with the 80th anniversaries of both Victory Day in the Great Patriotic War and Vietnam’s National Day. To honor these historic events, a dedicated tourism promotion program will be held from August 26 to September 3, 2025.
Vietnam’s National Administration of Tourism (VNAT) is spearheading this event, which is designed to connect Vietnamese businesses with travel partners in Russia. The program, scheduled to take place in Moscow and Irkutsk, aims to introduce Russian tourists to the country’s stunning destinations, rich cultural heritage, and diverse tourism services. With a strong focus on fostering business relationships, the program also seeks to encourage tourism exchanges between the two nations, creating new opportunities for the future of travel between Vietnam and Russia.
Promoting Vietnam’s Diverse and Unique Destinations
The tourism initiative will place a strong emphasis on promoting Vietnam’s most popular destinations that appeal to Russian tourists. The event in Moscow on August 28 and in Irkutsk on September 1 will showcase the country’s key tourism offerings, which include island resort tourism in places such as Nha Trang, Phu Quoc, and Mui Ne. Known for their stunning beaches, vibrant nightlife, and tropical climate, these destinations offer an ideal escape for travelers seeking both relaxation and adventure.
In addition to the idyllic island resorts, Vietnam’s rich cultural and heritage tourism will be highlighted, with a special focus on destinations like Hanoi, Hue, Hoi An, and My Son. These locations, steeped in history and tradition, are perfect for travelers looking to explore Vietnam’s past and experience its unique architectural marvels, ancient temples, and bustling local markets.
The tourism program will also shine a spotlight on products and experiences that are increasingly popular among Russian tourists, such as golf tourism, wellness retreats, culinary experiences, and water sports. Vietnam’s competitive pricing and diverse offerings make it an attractive destination for travelers seeking high-quality experiences at affordable rates. Whether it’s a relaxing spa retreat, an adventurous water sport experience, or a cultural food tour, Vietnam has something to suit every interest.
Vietnam’s Growing Appeal to Russian Tourists
Vietnam has long been known for its rich natural beauty, tropical climate, and the warmth of its people. However, what has truly set it apart as a destination for Russian tourists in recent years is the combination of affordable travel options, diverse accommodation options, and a welcoming environment. With its relatively short flight distance from Russia, Vietnam has become a go-to destination for Russian travelers seeking long, safe, and enriching vacations.
In addition to the country’s inherent appeal, many Russian travelers consider Vietnam a “second home,” especially in areas with well-established Russian expatriate communities, such as Nha Trang and Mui Ne. This connection has grown stronger over the years, and as international tourism demand continues to surge, Vietnam is poised to benefit from the renewed interest from Russian visitors.
The success of this tourism initiative comes at a time when the international travel market is recovering and expanding. With this momentum, Vietnam is on track to further solidify its position as one of Southeast Asia’s leading tourist destinations, particularly among Russian travelers who seek cultural richness, comfort, and cost-effective travel experiences.
A Strong Focus on Business and Tourism Partnerships
One of the key components of the 2025 tourism program is the Vietnam-Russia Business Meeting (B2B) event. This important activity will provide an invaluable platform for businesses from both countries to connect and collaborate. Tourism companies, travel agencies, airlines, and tourism management authorities from Vietnam and Russia will have the chance to meet, exchange ideas, and establish meaningful business partnerships that will help shape the future of tourism between the two nations.
The B2B event is expected to play a pivotal role in building strong, long-lasting relationships between Vietnamese and Russian businesses, with a particular focus on developing new tourism products that cater to the tastes and preferences of Russian travelers. This collaborative environment will not only drive growth in the tourism industry but also contribute to a deeper cultural exchange and mutual understanding between the two nations.
Cultural Exchange Through Art and Performances
In addition to the business-focused elements, the program will feature a variety of cultural activities designed to give Russian visitors a deeper understanding of Vietnam’s rich cultural identity. Traditional Vietnamese art performances, including music, dance, and theater, will be held during the program, offering a glimpse into the vibrant artistic traditions that are so deeply woven into the fabric of Vietnamese culture. These performances will provide a memorable experience for Russian tourists, fostering a deeper appreciation for Vietnam’s history, culture, and artistic heritage.
Cultural exchange is a vital component of the program, as it not only highlights Vietnam’s cultural richness but also serves to strengthen the relationship between the two countries. These performances are expected to leave a lasting impression on attendees and contribute to a more meaningful connection between Vietnam and Russia.
The Long-Term Impact of Vietnam’s Tourism Program in Russia
While the immediate goal of the tourism initiative is to promote Vietnam as a leading destination for Russian tourists, its long-term impact is equally important. This program is designed to serve as a catalyst for sustained growth in the tourism sector, further cementing Vietnam’s position as a top travel destination in Southeast Asia. By fostering stronger business partnerships, promoting cultural exchange, and enhancing the visibility of Vietnam’s tourist offerings, the program is expected to contribute to a more vibrant, sustainable tourism industry.
The success of this initiative will also play a key role in ensuring that Vietnam continues to rise as a leading destination for international tourists. With its unique combination of natural beauty, cultural heritage, and welcoming atmosphere, Vietnam is well-positioned to become one of the most sought-after destinations for travelers from Russia and around the world.
Vietnam and Russia are deepening their partnership in 2025 with a tourism program marking 75 years of diplomatic ties and the 80th anniversaries of Victory Day and Vietnam’s own National Day. The initiative will spotlight Vietnam’s one-of-a-kind attractions for Russian visitors, strengthening cooperative ties and elevating Vietnam’s profile as a premier choice for Russian holidaymakers.
In conclusion, the 2025 tourism program between Vietnam and Russia is more than just a promotional event; it is a pivotal step in strengthening the bilateral relationship between the two nations and expanding the potential for tourism growth. As Vietnam continues to position itself as a leading destination in Southeast Asia, the support and cooperation of Russian tourism partners will be crucial in achieving long-term success. This initiative promises to open new doors for both business and cultural exchange, ensuring a bright future for tourism between Vietnam and Russia for years to come.
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