Cross Hotels & Resorts Set To Expand In Southeast Asia Following Acquisition By Sono International
The hotel industry in Southeast Asia is going to experience a considerable transformation with Cross Hotels & Resorts, a brand among the fastest-growing in the region, opening up a new chapter after its acquisition by Sono International from South Korea. The deal between Cross Hotels and Sono is not only aimed at expanding the latter’s portfolio but also at the growing presence of Cross Hotels in the most important places of Thailand, Indonesia, Vietnam and Japan.
Expansion to New Horizons: Cross Hotels’ Bright Future
Bangkok-based Cross Hotels & Resorts currently operates a robust collection of 28 hotels across Southeast Asia. Known for offering dynamic stays across premium destinations, the brand has consistently attracted travellers seeking high-quality accommodations with unique experiences. The acquisition by Sono International – a company renowned for its lifestyle, wellness, luxury hotels, golf courses, ski resorts, equestrian centres, and marinas – is expected to elevate the brand to new heights in the competitive hospitality market.
Sono International, a leading name in hospitality with a broad spectrum of interests, aims to bolster Cross Hotels’ growth by leveraging its established expertise in global hospitality operations. With the acquisition, Cross Hotels will not only benefit from Sono’s vast network and resources but will also maintain its core values and unique approach to hospitality that have made it popular in the region.
The Synergy Between Cross Hotels and Sono International
Sono International’s decision to acquire Cross Hotels was built on mutual benefits and complementary strengths. As Harry Thaiiwal, Chief Executive Officer of Cross Hotels & Resorts, noted, the partnership represents a natural fit. He added that the acquisition presents “new opportunities for innovation and expansion,” allowing Cross Hotels to strengthen its position in critical markets while staying true to its distinctive offerings. The integration of Cross Hotels into the Sono portfolio opens doors for new developments and creative strategies aimed at enriching guest experiences.
“We’re excited about this partnership as it will open up more avenues for expansion and innovation,” Thaiiwal said. The expanded reach will allow Cross Hotels to maintain its competitive edge while tapping into Sono International’s resources to deliver even more remarkable stays.
Sono International’s vast portfolio includes renowned properties in diverse regions, making it an ideal partner for Cross Hotels’ future growth. By joining forces, Cross Hotels can expect to benefit from Sono’s expansive network of resources, which includes hotels, resorts, marinas, and even luxury golf courses.
Strengthening Southeast Asia’s Tourism Sector
Cross Hotels & Resorts’ expansion under the new leadership will undoubtedly have a significant impact on Southeast Asia’s tourism sector. With tourism in Asia-Pacific showing a steady recovery after the pandemic, the partnership with Sono is poised to further boost the tourism landscape by offering exceptional experiences in sought-after destinations. Thailand, Indonesia, Vietnam and Japan, all of which are already home to Cross Hotels’ properties, will benefit from this enhanced development strategy.
Cross Hotels’ diverse portfolio, which spans from beach resorts to urban retreats, already provides something for every type of traveller. The acquisition promises an influx of fresh ideas, luxurious offerings, and sustainable practices, furthering the group’s commitment to improving guest experiences and contributing to the local economies of its destinations.
Cross Hotels’ Legacy and Future Under Sono International
For Cross Hotels, the acquisition marks the beginning of an exciting era of growth. With the support of Sono International, the brand will be able to focus on expanding its presence in key cities, resorts, and tourist hotspots across Asia. The collaboration promises to enhance the quality and variety of services at Cross Hotels properties, from wellness facilities to bespoke travel experiences.
Sono’s expertise in hospitality operations, combined with Cross Hotels’ deep knowledge of the region’s tourism trends, will undoubtedly create synergies that will drive further success. This acquisition is also a critical step in Sono International’s strategy to diversify its portfolio and further solidify its position as a major player in the global hospitality sector.
A Strong Future for Cross Hotels & Resorts
As Cross Hotels & Resorts continues to thrive under its new ownership, it is clear that the brand’s commitment to offering guests top-tier services and unforgettable experiences will remain unchanged. This acquisition by Sono International provides the necessary infrastructure and resources to enable continued growth, ensuring that Cross Hotels maintains its competitive edge in Southeast Asia’s rapidly expanding tourism market.
To wrap it up, the outlook for Cross Hotels & Resorts is more than optimistic. With Sono International leading the way, Cross will not only add more value to Southeast Asia’s tourism but also ensure that tourists have the best experiences in the most sought-after places in the region.
Image Credit: Cross Hotels and Resorts
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