Hilton signs agreement with BRG Group to manage 610-room dual-branded hotel in Vietnam
Angelos Restanis – 29 December 2016, 00:04
Both Hilton Hanoi West Lake and DoubleTree by Hilton Hanoi West Lake are scheduled to open in 2020 and are located on Hanoi’s iconic West Lake, on the fringe of the Central Business District.
HANOI, Vietnam – Hilton announced the signing of a management agreement with Victory Hotel Joint Stock Company, which is part of the BRG Group, for a 610-room dual-branded hotel.
Owned by BRG Group, and to be managed by Hilton, the dual-branded property will feature Hilton Hanoi West Lake, with 240 rooms and suites, as well as 50 serviced residences and DoubleTree by Hilton Hanoi West Lake, with 320 rooms and suites.
Both Hilton Hanoi West Lake and DoubleTree by Hilton Hanoi West Lake are scheduled to open in 2020 and are located on Hanoi’s iconic West Lake, on the fringe of the Central Business District. Together, they will also offer a total of 2,993 square meters of meeting space.
“We are pleased to mark DoubleTree by Hilton’s entry into Hanoi,” said Dianna Vaughan, senior vice president and global head, DoubleTree by Hilton. “DoubleTree by Hilton offers a strong value proposition to Hanoi’s MICE market, business and leisure travelers who appreciate contemporary accommodations, full-service facilities, and our unique approach to service, which focuses on CARE — Creating a Rewarding Experience – for our guests.”
“DoubleTree by Hilton Hanoi West Lake and Hilton Hanoi West Lake offer complementary accommodation options that enable Hilton to broaden its reach and deliver exceptional experiences to a wider spectrum of segments,” said Sean Wooden, vice president, brand management, Asia Pacific, Hilton. “In addition to catering to short-stay guests, we will be able to cater to long-stay guests with Hilton Hanoi West Lake’s serviced residences. At the same time, the combined 610-room inventory makes us the top choice for large groups and major events.”
This dual-brand hotel is Hilton’s third project with BRG Group in Hanoi, which has business interests in banking, goods production and trading, golf course development and operation, and real estate development. BRG Group owns Hilton Hanoi Opera and Hilton Garden Inn Hanoi.
“Building on our successful alliance with BRG Group and its affiliates, we are strengthening our presence in Vietnam, particularly in Hanoi,” said Guy Philips, senior vice president, development — Asia & Australasia, Hilton. “We are committed to delivering exceptional returns to our owners and look forward to working with BRG Group on even more projects across the country.”
Nguyen Thi Nga, Chairman of BRG Group, said, “We made the decision to partner with a leading global hospitality company and have never looked back. Following the success of Hilton Hanoi Opera and Hilton Garden Inn Hanoi, we know that our new dual-branded hotel project is in great hands. We are confident that the Hilton team will continue to exceed our expectations.”
With the signing of this latest partnership with BRG Group, Hilton will now have six hotels in the pipeline across Vietnam including Ho Chi Minh City and Da Nang.
As part of the Hilton portfolio, Hilton Hanoi West Lake and DoubleTree by Hilton Hanoi West Lake will participate in Hilton HHonors, the award-winning guest-loyalty program for Hilton’s 13 distinct hotel brands. Hilton HHonors Members always get an exclusive member rate, along with HHonors Points, free standard Wi-Fi, digital check-in and no booking fees only when they book directly through Hilton.
Photo caption: Nguyen Thi Nga, Chairman of BRG Group and William Costley, Vice President of Operations, South East Asia & India, Hilton at the signing ceremony of Hilton Hanoi West Lake and DoubleTree by Hilton Hanoi West Lake