Hanoi, October 20th 2016, BRG Group and Sanrio Wave Hong Kong – owning company of the world famous Hello Kitty character – entered into a Memorandum of Understanding (MOU) in order to develop the Hello Kitty park – the first internationally branded park in Vietnam.
Madam Nguyen Thi Nga, the Chairman of BRG Group shared her view on the cooperation effort with Sanrio Wave Hong Kong: “Within each segment, BRG Group has always been a strong supporter of bringing uniqueness and creativity to customers through our each and every product and service. The children entertainment market is no exception to this. “Children are like flower buds” – they deserve to receive the very best from us all. Our cooperation efforts with Sanrio Wave direct towards the development of a unique, creative entertainment market, accommodating children’s demand in Vietnam for the coming time.“
At the signing ceremony, Madam Yuko Tsuji, the CEO of Sanrio Global Asia Ltd. and Chairman of Sanrio Inc. spoke: “This will certainly be a very special gift for children in Vietnam, both for boys and girls. Since 1960, Sanrio was founded on the ‘small Gift, big Smile’ philosophy, a small gift can bring happiness and friendship to people of all ages. By now, Sanrio’s branded products continue to gain popularity in more than 70 countries around the World and today, we are pleased to cooperate with such a partner like BRG, in order to develop Hello Kitty park in Vietnam, bringing Sanrio’s endearing characters to our beloved fans in Vietnam.”
The cooperation between BRG Group and Sanrio Wave Hong Kong is regarded as an important milestone, marking the transformation in the children entertainment market in Vietnam. Sanrio is the owning company of various famous characters, including Hello Kitty – a Kitty cat with millions of fans from all ages. Hello Kitty was first introduced to the world in 1974 and since then has been a staple on a variety of products, ranging from school supplies, fashion accessories, mobile phone gadgets, high-end consumer products and theme parks.
Hello Kitty park will provide fans living in Vietnam the opportunity to experience first-hand the premium quality of BRG Group’s range of products and services. In addition to Hello Kitty character, other popular characters among children such as My Melody, PomPomPurin, Cinnamoroll, Bad Badtz-Maru, Kerokerokeroppi … are also expected to be featured at this very first internationally branded park in Vietnam, invested and developed by BRG Group.
Along with the nation’s economic and social growth over the recent years, the demand for high-end entertainment services has also increased, yet the supply for this is still rather limited. There is still no world-class entertainment and shopping center such as Universal Studios, Disney Land … in Vietnam while in other countries in the region including Singapore, Hong Kong, Malaysia, Thailand …, investment are continually rising to attract local and international leisure groups. According to the Vietnam Tourism Association, every year there are approximately 5 million Vietnamese traveling abroad, spending about 6 billion USD (In 2012, this figure was recorded at only 3.5 billion USD). This shows high demand for high-end entertainment services in the nation yet the existing supply for this sector has in fact been weak and inadequate. Therefore, BRG Group is continuing negotiations with Sanrio to develop this promising segment.
Over more than 20 years of development, the Group BRG has taken steps for sustainable development, becoming one of the diversified business conglomerate in Vietnam, leading in many different fields including golf , hotels, real estate, retail, services, manufacturing, construction and entertainment.
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who is celebrating her 40th Anniversary this year. Home to many endearing characters including Chococat, My Melody, Badtz-Maru and Keroppi, Sanrio was founded on the ‘small gift, big smile’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.