Shilla Hotels and Resorts has officially unveiled Shilla Monogram Gangneung, marking the lifestyle hotel brand’s debut in South Korea and signaling a new phase of global expansion for the hospitality group. The property opened its doors on July 31, 2025, bringing refined design, panoramic sea views, and family-friendly facilities to one of Korea’s most beloved coastal destinations.
A Milestone for Shilla Monogram’s Global Journey
Shilla Monogram, the upper-upscale lifestyle brand under The Shilla Hotels and Resorts, first made waves with the launch of its flagship property in Danang, Vietnam. Recognized as Asia’s Leading Lifestyle Resort at the 2023 World Travel Awards, the brand blends modern sensibilities with local traditions.
The Gangneung opening represents a key milestone for Shilla Monogram, laying the foundation for future international expansion. Plans are already in motion to extend the brand into China, reflecting The Shilla’s ambition to establish itself as a premium lifestyle hospitality leader across Asia.
Ocean Views and Tailored Experiences
With 917 rooms across hotel and residence categories, Shilla Monogram Gangneung is designed to cater to diverse guest profiles. More than 90 percent of accommodations overlook Songjeong Beach, offering sweeping views of the East Sea.
Families can enjoy the dedicated Kids Concept Rooms on the fifth floor, featuring bunk beds and playful interiors that encourage exploration. Couples are offered indulgent options such as Signature Suites with private Jacuzzis facing the ocean or Terrace Suites with private pools and outdoor lounges, creating the feel of a resort retreat within the city.
Beyond accommodations, the property is equipped with a wide array of leisure and lifestyle amenities. Children can explore Little Monogram, a premium play space, while adults enjoy a Private Party Room, Private Media Room, or Screen Golf facility. For extended stays, guests have access to a 24-hour library and business corner, a premium wine shop, convenience store, and even coin laundry facilities, ensuring comfort and convenience under one roof.
Gangneung: A Coastal Haven with Global Appeal
Shilla Monogram Gangneung is strategically located in a city that has become one of Korea’s rising tourism hubs. Just two hours from Seoul by train, Gangneung attracted more than 33 million domestic travelers and 350,000 international visitors in 2024. American tourists made up five percent of overseas arrivals, highlighting the city’s growing appeal among global K-Culture fans.
Gangneung has become synonymous with Korean popular culture, featuring in hit dramas such as Guardian: The Lonely and Great God and even in a BTS music video. These cultural references have made the coastal city a must-visit for international fans eager to explore K-Content destinations firsthand.
As part of UNESCO’s Creative Cities Network in Gastronomy, Gangneung also entices visitors with its culinary heritage. From mulhoe, a cold raw fish soup, to handmade tofu and potato pancakes, local cuisine draws from the pristine ingredients of surrounding seas, rivers, and mountains.
A Destination that Blends Nature, Culture, and Luxury
Set against the backdrop of Songjeong Beach, where crystal-clear waters meet pine forests, Shilla Monogram Gangneung offers an immersive coastal retreat. Nearby attractions such as Anmok Coffee Street, Gyeongpodae Pavilion, Jungang Market, and Arte Museum Gangneung enrich the visitor experience, combining leisure, relaxation, and gastronomy.
According to a spokesperson for The Shilla Hotels and Resorts, the new property captures the essence of Gangneung’s natural beauty while delivering refined hospitality. “Amid the beauty of nature, guests can immerse themselves in K-Content and gastronomy, while experiencing the refined relaxation unique to Shilla Monogram Gangneung,” the spokesperson said.
Looking Ahead
With Gangneung positioning itself as Asia’s emerging capital for healing tourism, Shilla Monogram Gangneung arrives at a pivotal moment. By combining leisure, recreation, and culinary experiences with the Shilla brand’s tradition of elegance, the property is set to become a landmark for both domestic and international travelers.
As The Shilla Hotels and Resorts prepares for future expansion into China and beyond, the Gangneung opening strengthens its footprint in Asia’s hospitality sector. It also underscores the brand’s vision of delivering premium lifestyle experiences that reflect the cultural richness of each destination.
With its sweeping ocean views, thoughtfully curated amenities, and strategic location in one of Korea’s most dynamic cities, Shilla Monogram Gangneung is poised to redefine coastal hospitality in South Korea while charting a bold new chapter in Shilla’s global journey.
Photo: Shilla Hotels and Resorts
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